KARD is a South Korean co-ed K-pop group formed by DSP Media in 2016, consisting of members J.Seph, BM, Somin, and Jiwoo. Known for their unique blend of K-pop, hip-hop, EDM, dancehall, and tropical house, KARD has gained international acclaim, especially with their latest release, Where to Now? (Pt. 1: Yellow Light), unveiled in August 2024. Their debut EP, Hola Hola, reached number 3 on the World Albums Chart, showcasing their global appeal. As pioneers in the industry, they stand out as one of the few successful mixed-gender K-pop groups, breaking boundaries with their dynamic performances and innovative music. With multiple global tours, including the recent World Tours in 2023 and 2024, KARD continues to captivate fans across North and South America, Europe, and Asia.